AMEA Rebranding Concept
This rebranding concept for the Azerbaijan National Academy of Sciences (AMEA) is inspired by one of the country’s most iconic architectural landmarks: the facade of AMEA’s first historic building. The new logo symbol draws directly from the distinctive window and arch shapes of this building, transforming a piece of national heritage into a modern visual identity.
The design approach bridges tradition and innovation. By simplifying architectural details into a clean, geometric symbol, the logo reflects both the academic strength and the forward-looking mission of the Academy. The red and white color palette reinforces national identity, while ensuring bold visibility across different applications, from digital platforms to physical environments such as flags, signage, and publications.
This rebranding highlights AMEA’s enduring role as a cornerstone of education and scientific progress in Azerbaijan, while giving it a refreshed, contemporary voice to resonate with future generations.